By Dominick Rodrigues
Mumbai: Route Mobile Limited — a leading cloud communication platform service providers to enterprises, over-the-top (“OTT”) players, and mobile network operators — today announced the signing of a definitive agreement to acquire Phonon Communications Private Limited (“Phonon”), a leading communications automation platform provider.
With the combined CPaaS + CCaaS market is expected to exceed $35 billion by 2025, this acquisition enhances Route Mobile’s capability to accelerate the digitalization journey, enabling enterprises to seamlessly adopt cloud communication solutions.
The acquisition allows Route Mobile to leverage Phonon’s supercharged customer experience platform and enables brands to deliver personalized experiences across digital touchpoints. Subject to the fulfillment of the terms and conditions of the definitive agreement, the acquisition is expected to be completed by May 31, 2021.
Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited said, “Phonon’s Communication automation platform, combined with Route Mobile’s suite of CX driven solutions will benefit digital brands to transform and automate their contact center operations, offering unique digital communications experiences to their customers.”
“Digital adoption is at an all-time high, redefining the future of communications. CXPaaS is an ideal catalyst to help businesses increase efficiency and reduce costs,” Ujwal Makhija, Managing Director & Chief Executive, Phonon Communications said, while highlighting incorporating the company’s Communication Automation Platform into Route Mobile’s innovative products and services to enable a best-in-calls on Customer Experience Platform as a Service (CXPaaS) portfolio.
Phonon offers a complete suite of Conversational AI-driven contact center solutions with integration on cloud platforms like AWS, Azure, and Google Cloud. The global CCaaS market is on the rise as enterprises lean towards digital transformation by incorporating Artificial Intelligence, Machine Learning, and Conversational Analytics for enhanced customer engagement.
Phonon.io’s deep domain expertise is expected to further strengthen Route Mobile’s CXPaaS strategy with a Conversational AI-driven communication automation platform, that helps brands and enterprises deliver better service to their end customers, through enhanced engagement on multiple channels, including mobile apps, websites, and social media platforms.
Phonon’s solutions are used by a roster of leading global brands like Citibank, HDFC Bank, Yes Bank, HDFC Life Insurance Co. Ltd, Royal Sundaram General Insurance Co. Ltd, Air Asia (India), GoAir, IndiGo, Vistara, Yatra, ITC Hotels and Sodexo, among others, a release stated.
