Haryana state known for production as well as consumption of milk in the country in past years has witnessed further increase in past couple of years as well as during current year. Information reveals, the consumption of ghee in the state in past few months has also increased by nearly 30%, whereas consumption of other milk products which include butter milk (lassi) has increased by 48.80%, consumption of curd increased by 54.50% and consumption of milk increased between 7 to 10%.

Information reveals, Haryana state leads in per capita consumption of milk in the country in which Haryana state government federation has played    important role due to its policies in branding, packing, quality and marketing through a network of retail outlets and VITA booths in rural as well as in urban areas, also having contract for procurement of milk through a chain of milk societies in rural areas as a result the sale of milk has witnessed increase by more than 7% whereas in case of other products like ghee, curd and butter milk sale increased up to 55% in past about a year.

Talking to media persons Dr Banwari Lal  State Cooperative Minister told that state milk federation has played an important role to boost status of VITA milk and milk products and it is due to the efforts sale as well as profits witnessed good results having sale worth Rs 1505 crore during year 2021-22 as compared to sale worth Rs 1159 crore during year 2019-20. Federation has further modified manufacturing structure by installation of hi-tech machinery   in its plants at Ambala and other places in the state. Dr Banwari Lal told that a central laboratory has been set up at Rohtak to further improve the quality of tetra packing of products whereas Ghee manufacturing unit at Jind has been upgraded which will further increase  the popularity of brand and image of VITA products.