Bengaluru : Indira Foods, the home-grown company famous for it’s ready to Cook / Ready to eat millets (ragi) and various pastes and food formulations, using very Indian natural spices with zero additives, has announced its ambitious expansion plans. Among its many initiatives is the launch of its rasam paste (available in the market till late, only as powder) and lines of new products that are designed to disrupt the market further. The company has also roped in industry veteran  Ullas Kamath who had turned round the fortunes of several companies with his astute business acumen to lead it into a new era as advisor on board. In addition to the new product line and a high-profile business entity who will lead the company from the front, a new 1.2 lakh sq. ft. manufacturing facility is coming up in Karnataka’s Mandya District with an investment of Rs 25 crores. Sathish Ninasam,  a popular kannada Film star from the same region has also been roped in as the face the brand. The brand also stands as a testimony to women entrepreneurship with  Indira who started the venture from a small garage, which is now one of the fastest growing FMCG company.

Indira Foods has many firsts to its name. Pioneering Ragi products with modern convenience way back in the 1990s when there were no other brands doing ragi products. It is also the largest exporter of 100% natural tamarind concentrate in the country. Indira Foods was also 1st & only company to introduce 100% natural tomato paste and thick and tasty ketchup in spout pouches. It is among the few companies which has a large market overseas as it is well immersed in the domestic markets. With zero debts and a very responsive market that is seeing year-on-year growth in bottom lines, the company is all set to turn the tide in the FMCG market, especially in the Indian ready-to-cook product line. The company currently sell its products in Karnataka and plans to expand to more states in the near future.

 Indira, Chairman, Indira Foods said, “New technologies and new production features, with healthy and nostalgic edibles, ensures qualitative offerings that the new generation is tuned to. We are the modern-day answer to modern-day needs with the old touch of quality and wellness which is the need of the hour.”

Award winning Kannada Actor Sathish Ninasam and the brand ambassador of Indira Foods said, “I am honoured to be associated with Indira Foods which is one of India’s most iconic companies with a rich legacy of innovation and integrity. Their new plant is coming up where I come from and the product bouquet is something that resonates with the soil here. I look forward to working with the company as they embark on a new chapter in their journey of growth and success.”