Panipat: Aditya Birla Group chairman Kumar Mangalam at an event to launch Birla Opus decorative paints on Thursday addressing media persons here expected business to become profitable with Rs 10,000 crore in annual revenue in three years of full-scale operations rapidly expanding Rs 80,000-crore in Indian decorative paints market. While addressing, he said that “Our vision is ambitious and our initial goal is clear—to clock revenues of Rs 10,000 crore and become profitable not later than the third year of full-scale operations,” He said that Birla Opus products will be available in in Punjab, Haryana and Tamil Nadu from mid-March and in towns with populations of at least 100,000 by July 2024. The company aims to expand distribution of its paints business to over 6,000 towns by the end of 2025, launched under the group’s flagship business Grasim Industries, have initially commenced operations of three plants—in Haryana’s Panipat, Ludhiana in Punjab, and Cheyyar in Tamil Nadu.
Kumar Manglam said, Grasim Industries has plans to establish a total of six manufacturing plants across India by 2025 and has so far invested Rs 5,000 crore. The rest of the investments will be made in three more plants that will come up in Chamarajanagar in Karnataka, Mahad in Maharashtra, and Kharagpur in West Bengal, which will commence production in 2025, he added that with the six plants the company will have a total capacity of 1,332 million litres per annum. Birla said that no paint company globally has ever launched in one shot—factories, operations, products, and services at the scale they are about to undertake.
In a media question about the rates of the per litre decorative paints, Birla said that the products are likely to be launched in March this year and the prices will be fixed at the time of launch only. However, he said that rest assured that the distemper rates will move towards economy and economy rates of the paint will move towards high quality products. Among those present at the occasion wereHimanshu Kapania, Director of the group, Rakshit Hargave company’s CEO and Saurabh Singh Head of Panipat plant constructed in HSIIDC sector in about 2,83,500 square square meter area. where the manufacturing unit was also inaugurated.
