Bengaluru : Bridgestone India has unveiled its latest marketing initiative, launching the “Trailblazing with Dueler A/T” campaign for its newest addition, the Bridgestone Dueler Tyre. This comprehensive campaign aims to spotlight the exceptional capabilities of the Dueler Tyre, showcasing its prowess across various terrains with its aggressive tread pattern, superior traction, and excellent grip in both wet and dry conditions, all while prioritizing safety and comfort.
Bridgestone brand Ambassador and ace Badminton player P. V. Sindhu flagged-off “Trailblazing with Dueleter A/T”, a road show covering 6 states to engage ‘Bridgestone Select Dealers’ and consumers at the same time while demonstrating product performance.
Geared towards SUV and 4×4 owners who seek durability and high performance, the campaign emphasizes the tire’s innovative 5 Rib-technology, featuring hexagonal blocks and a staggered pattern architecture. This design ensures consistent stiffness and optimal contact pressure distribution, resulting in extended wear life.
Engineered to elevate off-road experiences, this premium quality tire also boasts low noise levels and superior ride comfort, catering to adventurous drivers navigating through urban landscapes or rugged terrains alike.
Deepak Gulati, Chief Marketing & Innovation Officer at Bridgestone India, expressed excitement about the campaign, stating, “Our new Dueler Tyre underscores Bridgestone’s dedication to quality and innovation. ‘Trailblazing with Dueler A/T’ communicates the resilience and versatility of our latest product, showcasing its ability to enhance SUV owners’ driving experiences across diverse terrains.”
Bridgestone India’s Brand Ambassador, P.V. Sindhu, commended the campaign’s representation of driving across various terrains, reflecting the ethos of giving one’s best regardless of the circumstances. Sindhu expressed pride in her association with Bridgestone, a brand renowned for its commitment to quality and performance.
Recognizing the pivotal role of dealers in consumers’ tire purchase decisions, Bridgestone Channel Partners have actively participated in developing the communication strategy and organizing impactful activations.
