Bengaluru: Prega News, India’s leading pregnancy detection brand with an 85% market share from Mankind Pharma, has launched its expert pregnancy care solution range, endorsed by renowned celebrity Kajal Agarwal, for the Southern market. The brand aims to expand its presence in the region, enhancing its proposition of providing essential products during pregnancy. Over the past three years, Prega News has focused intensely on the South Market, achieving significant growth in areas like Karnataka, where market share increased from 65% in March 2022 to 85% in March 2024.
During the launch event, Kajal Agarwal emphasized the importance of early pregnancy detection for ensuring the health and well-being of both mother and baby. Prega News is recognized for its highly accurate results and, with its production expansion, now offers a comprehensive range of reproductive health products. Kajal Agarwal also addressed the audience about the prevalence of unbranded products that often deliver inaccurate and unreliable results.
The brand’s holistic pregnancy care solution covers the pre-pregnancy, pregnancy, and post-pregnancy phases, with six meticulously developed products based on extensive research. The event was attended by other South Indian renowned film actor moms like Sanjjanaa Galrani , along side other 70 mom influencers such as Meghana Raj, Lasya Manjunath, Anjali Ttota, Nisha Agarwal, Sujatha Shivakumar, and Keerthi Jai Dhanush. These influencers, prominent in key regional markets such as Chennai, Bangalore, Hyderabad, and Karnataka, significantly amplified the event’s reach and visibility.
Joy Chatterjee, Associate Vice President of Sales & Marketing at Mankind Pharma, remarked, “Since the launch of our comprehensive Pregnancy Care range as the Expert Pregnancy Care Solution Partner last year in the North, East, and West markets, endorsed by renowned Bollywood celebrity Sonam Kapoor and supported by 55 popular mom influencers like Smriti Khanna, Anita Hassanandani, Mahi Vij, Pooja Banerjee, and Kishwer Merchant, we have received tremendous support and love from our target audience. We are proud to have carved out a niche in this segment by offering essential products for the different stages of pregnancy.
To increase awareness and deepen our connection in the South Indian market, we have partnered with Kajal Agarwal as our brand ambassador. Her influence will help us reach and better serve the community of mothers in this region.”
Speaking at the launch, Kajal Agarwal, regional brand ambassador for the South, said, “Motherhood is a beautiful journey that begins with the joy of discovering you are pregnant. During this phase, it is crucial to rely on an accurate pregnancy detection tool. Prega News has been one of the most trusted pregnancy detection kits in India for decades, and it’s an honor for me to represent this esteemed brand.
The brand has set a benchmark in the category, and the new range of products is designed to empower women throughout their journey to motherhood. Prega News has evolved into a go-to brand for women trying to conceive, providing reliable support every step of the way.”
