Mumbai: FUJIFILM India launched its latest Instax mini series camera “The Instax Mini SE” at the hands of Bollywood star and FUJIFILM India brand ambassador Kriti Sanon here recently.

Koji Wada, Managing Director, FUJIFILM India, said the latest addition to INSTAX product line and collaboration with Kriti Sanon marked an exciting chapter for Instax, besides underscoring the company’s dedication to bringing innovative and stylish products to the market.

“The Instax mini SE is designed to cater to the modern consumer’s needs, offering instant prints with enhanced features, brightness control and sleek design in several colors,” he said.

Noting that this launch event marks a significant milestone in the Instax product line and brand, Arun Babu, Associate Director % Head of Digital  Camera, Instax & Optical Devices Business at Fujifilm India, the mini SE is designed to meet the evolving needs of customers through a fun, trendy , user-friendly package.

He said that the Instax  — Fujifilm’s instant camera line – debuted in 1998 with popularity for producing  credit card-sized instant photos with a modern twist and, over the years, expanded to include the mini, WIDE and SQUARE formats catering to diverse  preferences.

By combining Fujifilm’s cutting-edge technology with Kriti Sanon’s vibrant persona, the new instax mini SE promised to deliver an enhanced and unique user experience, he said.

Bollywood’s Kriti Sanon expressed excitement at the Instax mini SE being a “perfect accessory combining style and functionality, while capturing life’s moments in a fun and unique way.”