The author, Saket Sahay has studied Journalism. He has been doing freelance writing for a long time and is an official language officer in a nationalized bank. It shows that the author is well aware of the various aspects of journalism, electronic media and the state and direction of the Hindi language.
Being a Hindi devotee and sensitive towards the purity of the language, the author has expressed deep concern in his book about the tampering with the language in the electronic media. Even though Hindi has not become the national language in India, it has the pride of being a folk language. It is the language of the masses. Therefore, it is necessary that the purity of the language is maintained.
The media plays an important role in the promotion and propagation of language and in maintaining and increasing its dignity. From this point of view, the importance of electronic media is incomparable, because its reach is global. Electronic media is a group of digital devices and techniques, which are used to store and disseminate information.
Many books have been written on electronic media before, but this is the first book in which emphasis has been laid on keeping the purity of language intact in the media of communication and at the same time the presence of linguistic ceremonies in the media has been described as necessary, because there is a synthetic relationship between language and culture. Language being the medium of expression of emotions is a part of our culture and represents it too. Therefore, the development of language and literature is a major factor in the development of culture.
This book also sheds light on the history of communication media, importance of electronic journalism, impact of electronic media on society and democracy, its global reach etc. The discussion of electronic media is incomplete without mentioning social media, because it has become an important part of digital media and people have access to it, due to which it has a wide impact on politics and society.
There is a constant change in the means of communication, in which the pace of change in electronic media is the fastest. The author has exasperated to explain the role of electronic media to the readers in a new perspective, in which he seems to be 100 percent successful.
Book- “Electronic Media Bhashik Sanskar and Sanskriti”, Language-Hindi/Price-350/-
Publisher-Manav Prakashan, Chittaranjan Avenue, Kolkata ,First Edition-2018
Reviewer-Satish Singh, Ahmedabad, Mobile-8294586892
