Mumbai : LS Digital — an integrated digital business transformation (DBT) company – announced here recently that it will be sharing ‘free’ its plans of “Artificial Intelligence (AI) enabling,” comprising its revolutionary AI Marketing Stack, to all its clients
Highlighting the present rapidly-transforming digital landscape where CMOs face immense pressure to integrate AI into their marketing operations, Prasad Shejale, Founder/CEO, said LS Digital is offering ‘free’ exclusive access to the Research Artificial Intelligence component of its AI Marketing Stack.
While AI is a tool and also foundation for future marketing success, making its AI Stack as default offering removed barriers to adoption, besides also empowering brands to achieve unprecedented growth and innovation alongside ensuring every marketer had the opportunity to explore and implement AI-driven solutions in making their brands unstoppable, he said.
“With businesses increasingly recognizing AI’s transformative potential, LS Digital is positioned as a catalyst for change through its expertise in media, creative, data and insights, technology, UI/UX and CX, to enable brands to embrace a future where AI is the default driver of marketing success,” said Venugopal Ganganna, Co-founder/CIO, LS Digital.
“Our Marketing Stack focus is on: Research at Scale, Generate at Scale, and Predictive at Scale for clients (free for a limited period) to explore AI-driven insights, assess their transformative potential, and achieve measurable results—all without financial barriers,” he added.
Replying to questions, he said the company’s two-year, Rs 2.5 million research in AI-assisted multiple client industries including 1,200 people successfully, while also becoming ready for present-day markets. “In using this AI for barely a few weeks, one can understand the competition and occurring trends to start up and scale – including for Gen Next, New Age youngsters and startups entering the market.”
“The biggest skill required today is HI (Human Intelligence) asking AI (Artificial Intelligence) the right question, while also the need for bridging the gap between clutter and implementation of the technology in its use for the market where the FMCG space is massive, besides also other segments of industry,” he noted.
