Mumbai: Ace Turtle and Shoppers Stop jointly announced recently the launch of ‘Dockers’ – a leading global khaki brand — in India.
Ace Turtle is a leading technology-native retail company, while Shoppers Stop is India’s leading premium omni-channel fashion and beauty destination.
Kavindra Mishra , Customer Care Associate, Executive Director and CEO, Shoppers Stop Ltd., said the Dockers collection will be featured across 15 Shoppers Stop stores, marking a significant milestone for both brands.
“Dockers bring a timeless blend of quality and style that matches the evolving preference of the modern Indian customer,” he said, adding “The Dockers collection will resonate strongly with those who appreciate timeless classics with a modern twist.”
Nitin Chhabra, CEO, Ace Turtle – the exclusive licensee for ‘Dockers’ in India – said, “We aim to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels.”
“Our tech-enabled pan-India reach, data driven approach and deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market,” he added.
‘Dockers’ is a division of Levi Strauss & Co and this brand has been the authority in Khaki pants for nearly 40 years, before evolving into a casual lifestyle for consumers across the globe.
