Bengaluru : Acer Group, a global leader in IT and technology solutions, has announced its entry into the consumer electronics market with the launch of the “Acerpure” brand in India at a spectacular event in Bengaluru. Acerpure India aims to revolutionize the industry by offering a range of innovative and advanced consumer electronics and home appliances designed to meet the unique needs of Indian consumers. The launch event was attended by prominent figures including Mr. Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group; Mr. Harish Kohli, President & Managing Director of Acer India; Sudhir Goel, Chief Business Officer of Acer India; Stanley Kao, President of Acerpure Inc.; Vasudeva G., Director of Acerpure India; and Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies.
Acerpure India introduces an extensive range of consumer appliance products, each meticulously crafted to enhance everyday living. From the captivating allure of “pure vision” represented by state-of-the-art TVs, to the refreshing “pure breath” provided by advanced Acerpure Cool Air Purifiers, every product is designed with excellence in mind. The Acerpure Amrit Water Purifiers ensure not just hydration, but the assurance of “pure water.” Meanwhile, the sophisticated Acerpure Cozy Air Circulator Fans and the impeccable cleanliness delivered by Acerpure Clean Vacuum Cleaners evoke sensations of “pure comfort” and “pure feel.” Acerpure India’s innovative lineup sets a new benchmark in consumer appliances for the discerning Indian market.
At the launch event, Acerpure unveiled its flagship product, the Acerpure TV, featuring state-of-the-art technology for an immersive viewing experience. Available in four sizes—32, 43, 55, and 65 inches—the Acerpure TV brings life to the screen with breathtaking clarity and vibrant colors. It boasts exceptional sound quality with Dolby Atmos, a sleek thin bezel design, multiple connectivity options, and a powerful processor. With a future roadmap that includes OLED TVs, Mini LED TVs, Gaming TVs, and more, the Acerpure TV series is set to revolutionize the Smart TV market in India.
Additionally, Acerpure showcased a diverse range of consumer electronics, including air circulator fans, water purifiers, handheld vacuum cleaners, two robotic vacuum cleaners, a hair dryer, and a hair styler, emphasizing its commitment to comprehensive solutions for modern living. Looking ahead, Acerpure India plans to expand its offerings with a variety of new products, including refrigerators, air conditioners, washing machines, and more.
Commenting on Acerpure’s launch in the Indian market, Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group, said, “We are thrilled to introduce Acerpure in India. The Indian market holds immense potential for Acerpure’s growth and innovation. With our commitment to technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we enter this new market, our dedication to innovation remains steadfast. Acerpure represents more than just a product launch; it marks the beginning of a new era in home appliances and consumer electronics, with a strong emphasis on the Make-in-India initiative.”
Harish Kohli, President & Managing Director of Acer India, expressed his enthusiasm about the launch, stating, “We are thrilled to debut Acerpure in India and contribute to the dynamic consumer electronics market. This milestone reflects our dedication to innovation and our commitment to Indian consumers. Our collaboration with Dixon Technologies will drive the production of locally manufactured products, supporting the Make in India initiative. Together, we aim to foster economic growth and technological advancement, delivering cutting-edge solutions that meet the diverse needs of Indian consumers and empower them to embrace a technologically enriched future.” He added.
