By Dominick Rodrigues
Mumbai: Abu Dhabi National Exhibitions Company (ADNEC) and Expo Tel Aviv — Israel’s leading Exhibition Centre — recently announced their signing a Memorandum of Understanding (MoU) as partners in fostering further collaboration and cooperation in the regional business tourism sector.
The MOU was signed on February 15, 2021 at a virtual ceremony between Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC, and Tamir Dayan, CEO, Expo Tel Aviv. The MOU is expected to forge a relationship between the leading exhibition centres, while enhancing their respective new business pipelines and increasing opportunities for collaboration at both venues.
Commenting on the agreement, Humaid Al Dhaheri said, “Our relationship with Expo Tel Aviv will enable the wider growth of the business tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote. This strategic partnership showcases ADNEC’s efforts in fostering intraregional cooperation and will offer new developments for the transfer of knowledge to local audiences. Through this partnership, we aim to foster innovation and business opportunities between our two nations.”
“Additionally, this partnership will continue to boost ADNEC’s leading status as a key destination for business tourism. Our efforts to identify opportunities for collaboration with a range of regional and global partners are ongoing, strengthening the Middle East’s and the world’s business tourism sector,” he added.
Tamir Dayan, CEO, Expo Tel Aviv, said, “The Abu Dhabi National Exhibitions Company and Expo Tel Aviv provide models for regional leadership in the business tourism sector. Our mutual expertise in the design, delivery, and execution of world-class events makes us natural partners.”
“Israel and The Emirates will probably be the first countries in the world to be vaccinated against the corona virus and lead the exhibitions industry forward. Now through this MoU, we are aiming to foster our cooperation, providing further opportunities for the transfer of knowledge and expertise between our two entities. My colleagues and I look forward to working with our Emirati partners in identifying and capitalising on new opportunities for the Middle East’s business tourism sector, and welcoming new visitors from the UAE and beyond in Tel Aviv,” Dayan noted.
ADNEC is committed to fostering regional collaboration in the business tourism and events sector, as witnessed by the range of agreements and partnerships that have been signed with other countries in the Middle East. ADNEC continues to focus on fostering greater outreach opportunities with event organisers and associations in Israel, following the historic signing of the Abraham Accords last year, which provided new opportunities for pan-regional collaboration and cooperation.
Municipally-owned Expo Tel Aviv is the foremost international convention centre in Israel’s leading city of commerce and culture, and hosts approximately 400 events every year, including local and international conventions and exhibitions, along with events, fairs, and shows. Established in 1933, the Expo Tel Aviv International Convention Centre boasts eight pavilions and 20 conference halls, 45,000 sqm of exhibition and conference space and a 400-room hotel, which is currently in development. Expo Tel Aviv proudly hosted the 2019 Eurovision Contest which was broadcast to 200 million viewers around the world.
