“Everlove Cosmetic & Beauty Care Company launched its flagship product — BAALI Ayurvedic Herbal Hair Oil — in Mumbai recently. “BAALI” is made from a combined proportion of the king of Herbs “Bhringraj” and curry leafs for treating dry scalp, dandruff problem, besides its unique quality of arresting hair fall within 10 days of using it, said Manoj Mehta – Chairman – Everlove Cosmetic and Beauty Care.

Launching the product here, Mehta said, “In today’s world, hair has become an integral part of the human personality and protecting it remains one of the prime concerns for many, as receding hairlines are being witnessed at a very young age due to lifestyle and stress which results into heavy hairfall. Hair growth starts from first arresting the hairfall and then, with deeper absorption of BAALI on the scalp, the hair roots become stronger leading to hair growth.”

While the launch witnessed the presence also of Indian tennis star Mahesh Bhupathy,   Jinesh Mehta of Everlove Company pointed out that the gathering witnessed guests including company officials, representatives and related associates flying in from throughout the country including Bhutan and Dubai.

“Our vision was to make an efficacious product that really works and ‘Baali’ was the end result,” he said even as the event’s chief guest Shubhangi Atre – a well-known actress in the serial “Bhabhiji Ghar Par hai” – pointed out the positive aspects of using this hair oil in barely a week. “We TV actresses use lot of artificial hair in playing various roles. However, having your own hair is a boon and I used Baali hair oil with good effect on my hair growth,” she added.

“Mukesh Mehta gave me his half century’s experience on a plate,” Dr Geetanjali Shetty, Dermatologist and Cosmetologist, said later while highlighting her interesting journey in the research and discovery of this oil. “We had a questionnaire for hair patients where the response demand was for cooling and we found that liquid paraffin was generally used for cooling. But Everlove uses the herb Bhringraj to good effect,” she said.