Bengaluru : In response to Bengaluru’s rising demand for residential properties, Magicbricks, India’s leading real estate platform, has significantly expanded its Site Visit Product in the city, forging partnerships with over 100 developers, including prominent names such as Sumadhura Developers, Provident Group, and Epitome Builders. This strategic move has transformed property exploration into a seamless experience for homebuyers while driving sales for developers.
Launched just a year ago, Magicbricks’ Site Visit Product has made an impressive impact, facilitating more than 7,500 site visits across 150+ residential projects in Bengaluru. These efforts have translated into 400+ confirmed home bookings, with an average ticket size of ₹1.25 crore—underscoring the effectiveness of this customer-centric approach.
The growing housing demand in Bengaluru is driven by a mix of urbanization, increasing disposable incomes, and evolving aspirations for homeownership. Sudhir Pai, CEO of Magicbricks, emphasized the program’s success, saying:
“Traditionally, residential demand would taper off in December following the festive season. However, over the past 2-3 years, the aspiration for homeownership has remained robust, with prospective buyers actively seeking their dream homes year-round. With India’s first Property Visit Fest, we are poised to harness this sustained demand, connecting builders with a highly relevant and intent-driven audience while simplifying the decision-making journey for homebuyers.
The initiative is not just about simplifying the homebuying process for consumers; it also delivers tangible benefits to developers. By connecting them with high-intent buyers, the Site Visit Product ensures a more focused and effective sales funnel. Interestingly, repeat visits have become a key indicator of buyer interest, with some homebuyers exploring 4-5 properties in a single day—cutting decision-making time by nearly half.
Developers have praised the initiative for its ability to bring serious buyers directly to their doorsteps, enabling quicker closures and better engagement. This partnership-centric approach has created a strong synergy between Magicbricks and Bengaluru’s real estate developers.
Magicbricks’ Site Visit Product represents a broader trend of technology-driven innovation in India’s real estate sector. By leveraging data analytics and customer insights, the platform offers curated experiences that enhance trust and transparency—key factors in a market often fraught with challenges.
From simplifying property exploration to providing logistical convenience, the initiative has bridged the gap between developers and buyers, ensuring a win-win outcome for all stakeholders. It’s a prime example of how technology can revolutionize traditional industries, bringing greater efficiency and satisfaction.
As Bengaluru continues to solidify its position as one of India’s most dynamic real estate markets, Magicbricks aims to further scale its Site Visit Product. With plans to onboard more developers and roll out similar initiatives in other metros, the platform is set to redefine the future of property buying in India.
