Bengaluru : In a strategic aimed at solidifying its footprint in the Indian home health and wellness industry, Beurer India Pvt. Ltd. has announced its ambitious expansion strategy. As part of this initiative, the company proudly introduced cricket icon Sourav Ganguly as its Brand Ambassador. Alongside this exciting partnership, Beurer India unveiled plans Launching a made in India manufactured Blood Glucose Monitor Device, with a vision to revolutionize diabetes care nationwide. These significant announcements were unveiled during a press conference held in Bengaluru, underscoring the company’s commitment to innovation and health advancement in India.
As an integral facet of its expansion blueprint, Beurer India is amplifying its “Make in India” initiative to customize its range of health monitoring devices to specifically cater to the demands of the Indian market, ensuring utmost precision and relevance. “Our objective is to introduce groundbreaking and superior products that not only fulfil but surpass the health monitoring needs of our discerning consumers,” remarked Stanley Joseph, Director of Beurer India. This commitment underscores Beurer’s dedication to delivering innovation and excellence in health technology, tailored to the unique needs of Indian consumers.
The company’s commitment to innovation was highlighted with unveiling the plans of launching the new Blood Glucose Monitor, which promises to deliver a combination of precision, user-friendliness, and affordability. This device is expected to play a critical role in the lives of millions of diabetes patients in India, where the disease is a growing concern.
Salil V.S., the Managing Director and CEO of Beurer India, emphasized the strategic significance of enlisting a prominent figure like Sourav Ganguly. “Ganguly’s collaboration with Beurer transcends mere symbolism; it lies at the core of our mission to forge stronger bonds with Indian consumers,” Salil affirmed. He further elaborated, “His extensive respect, credibility, and influence as both a sports icon and a leader render him the ideal ambassador to elevate the visibility of our pioneering health solutions.” This partnership underscores Beurer’s commitment to aligning with esteemed figures who resonate deeply with Indian audiences, further solidifying its position as a trusted leader in the health and wellness sector.
Sourav Ganguly, speaking about his new role, expressed his enthusiasm for promoting accurate diagnosis and helping them to lead a healthier lifestyle among his fans and the wider public. “Health and well-being” have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India. The new Blood Glucose Monitor is a prime example of what we aim to achieve – making health monitoring accessible and reliable for everyone,” Ganguly said.
Beurer’s range of products includes medical devices such as blood pressure monitors and nebulizers, therapy equipment like infrared lights for pain management, and wellness products including smart scales and flexible heating, among others. With a history spanning over 100 years, Beurer has established itself as a trusted name in health and wellness, committed to delivering quality, reliability, and innovation.
