By Arunkumar Rao/Dominick Rodrigues
Bangalore : Denver, the premium fragrance brand for men, recently signed up Kannada Superstar Sudeep as its new brand ambassador to leverage the massive untapped opportunities for fragrance brands in Karnataka and neighbouring markets. The Superstar will also be seen endorsing Denver products in its upcoming TVC
Expressing excitement to be a part of Denver’s growth trajectory, Superstar Sudeep said he looked forward to a successful and long-standing synergy with Denver, and hope to catapult this brand to new heights going forward.
Saurabh Gupta, Director (Marketing &Sales) – Denver, said “We have been fortunate enough to create deep inroads within Hindi-speaking and Telugu markets by associating with leading stars like Bollywood Superstar Shahrukh Khan (2017) and Mahesh Babu (2019) as our brand ambassadors.”
“Denver plans to go bullish on its market share in Karnataka through this association with Sudeep. It is presently available PAN India and has the presence in International Markets as well like the Middle East, Africa, Maldives, Nepal, Bangladesh, Sri Lanka, and Malaysia,” he said.
“We were on the lookout for an equally-loved celebrity from Karnataka to further enhance our footprint within the region. Sudeep is a well-known youth icon and admired superstar within the Sandalwood film industry, and this synergy is expected to augment Denver’s brand recall value to another level among its target audience,” he said, adding that the company’s collaboration with the Superstar highlighted the brand connecting with the aura and style of today’s millennial generation, while also cementing its stance as a leader in this space by showcasing international standards of perfumery.
