Commanding Road Presence, Fresh looks, American styling with Unmistakable signature Elements from Harley-Davidson
Bengaluru :Taking a significant step forward in their journey together, Hero MotoCorp, the largest manufacturer of motorcycles and scooters, and iconic American motorcycle-maker Harley-Davidson launched their co-developed premium motorcycle – the Harley-Davidson X440 in India. The Harley-Davidson X440 becomes the first premium motorcycle to be introduced under the licensing agreement between the two brands.
The Harley-Davidson X440 was unveiled at a ceremony at the world-class and state-of-the-art Hero Center for Innovation and Technology (CIT) today by Dr. Pawan Munjal – Executive Chairman of Hero MotoCorp and Mr. Jochen Zeitz – Chairman, President & Chief Executive Officer (CEO) of Harley-Davidson in the presence of investors, media, dealers and partners.
The Harley-Davidson X440 marks Hero MotoCorp and Harley-Davidson’s foray into the 440cc segment for the first time in India. Co-developed by Hero MotoCorp and Harley-Davidson at the Hero CIT, the Harley-Davidson X440 will be manufactured at the company’s Garden Factory at Neemrana, in the northern Indian state of Rajasthan.
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “The launch of the Harley-Davidson X440 is a significant milestone in our premium journey and lays a strong foundation for our future growth. The motorcycle brings the best of the iconic Harley-Davidson’s signature elements with the manufacturing expertise and trusted quality of Hero. Together, we aim to create a unique value proposition for customers in the Indian market and target a wider range of motorcycle enthusiasts.”
Jochen Zeitz, Chairman, President and CEO, Harley-Davidson, said “Today’s launch of the Harley-Davidson X440 marks the start of a new chapter in India for Harley-Davidson – we’re excit,d to launch our first development as part of our partnership with Hero MotoCorp”
With a commanding road presence, the Harley-Davidson X440 carries the DNA of the iconic Harley-Davidson brand. It wears its heart on its sleeve with its distinctive design, all-metal body, and a powerful engine. Nimble and agile in traffic, yet supremely robust and comfortable over rough terrain, Harley-Davidson X440’s ride quality opens up a whole new world of inspiring riding experience.
The much-awaited motorcycle of the year will be available in three variants – Denim, Vivid and S at Harley-Davidson dealer network across the country at an attractive price point of INR 2,29,000/- (Denim), INR 2,49,000/- (Vivid) and INR 2,69,000 (S) respectively.
