Mumbai : Honda Motorcycle & Scooter India (HMSL) launched its most affordable and fuel-efficient mass motorcycle the SHINE 100 in Mumbai recently.
The SHINE 100 with a new 100cc OBD2-compliant PGM-FI eco-friendly engine powered by eSP (Enhanced Smart power) has been priced at Rs 64,900 (ex-showroom, Maharashtra) with a special 6-year warranty package and in 5 colour options.
Describing the company as an “Innovation in Market leader” with the SHINE 100 being developed with as many as 12 patents for enhancement of reliability, Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said this motorcycle represented Honda’s next big leap to make mobility more accessible and affordable for people across India.
Yogesh Mathur, Operating Officer, Sales and Marketing, Honda Motorcycle & Scooter India, said Honda’s popularity could be gauged from the fact that it added 43,000 customers in a single day. “While 1/3rd of the total two-wheeler market remains untapped, Honda’s SHINE brand has crossed 1.15 crore in sales,” he noted.
Meanwhile, the bookings for the SHINE 100 would begin from today with the product delivery scheduled from next month, he said.
Replying to questions, Mathur said the motorcycle has been priced low amidst competition because the customer is price-conscious and the company is readying for expanding its volumes in view of the 5% industry growth that has occurred for this specific 100 cc segment.
“SHINE 125 is the highest-selling motorcycle for Honda and in keeping with the same legacy, we continued by adding the SHINE 100 which we are highlighting through our 6,000 Indian touch points catering to our customers,” he said, adding that Honda products market share is 65% in the rural market and 3.1% pan-India.
Highlighting details of the newly-launched motorcycle, he said the SHINE 100 has a Programmed Fuel Injection (PGM-FI) that uses onboard sensors for constantly injecting optimum fuel and air mixture for consistent power output, high fuel efficiency and less emissions.
The piston-cooling jet reduces friction and maintains optimum engine temperature, while the offset cylinder and use of rocket roller arm further reduce the frictional loss, thus helping in smooth and better output alongside improved fuel efficiency.
The Solenoid valve acts as an automatic choke system that ensures rich air fuel mixture and one-time start at any point of time.
Honda sells 30 million products annually and India is a major contributor to this market in Asia. The company is also accelerating efforts in its commitment towards achieving ‘Carbon Neutrality,” an official added.
