Mumbai : IIFL Finance has – in a unique Industry-first initiative — launched a “Ladies First” Gold Loan Mela campaign for women customers recently.

This initiative will offer an assured gift and zero processing fee to all new women customers, who are taking gold loan from IIFL Finance branches across India between March 5 and March 12, 2024. IIFL will also offer bumper prizes including gold coins to winners,

Saurabh Kumar, Head of Gold Loan Business, IIFL Finance, said this initiative was launched for women borrowers in the week of International Women’s Day to celebrate and encourage women entrepreneurs.

IIFL, which is one of India’s largest non-banking finance companies, is India’s second largest gold loan company in terms of loan assets.

Over 25% of IIFL’ Finance’s 85 lakh borrowers are women and their number is growing as women choose entrepreneurship amid a growing economy, Kumar said, adding that this campaign has been planned spanning a period before and after the International Women’s Day celebrations on March 8.