New Delhi : In a groundbreaking initiative to strengthen a sport indigenous to India at a grassroots level, the Kho Kho Federation of India (KKFI) has launched an extensive registration drive targeting school students nationwide. The timing couldn’t be more significant as India prepares to host the first-ever Kho Kho World Cup at New Delhi’s IGI Stadium from January 13-19, 2024.
In collaboration with the Society of Digital Entrepreneurs (SODE), this digital registration campaign has already made remarkable strides, reaching 7,132 cities and 1,160 schools across India. From the southern state of Telangana to Uttar Pradesh in the north, till now students from classes 6 to 11 have actively registered in this one-of-a-kind innovative grassroots program.
“Our dream is to connect more than 50 lakh students before the World Cup in January. If we manage to do that, we will also connect 50 lakh families to the world of Kho Kho,” says Shri M.S. Tyagi, General Secretary of KKFI, bringing nearly six decades of experience to the sport. “I’ve been associated with Kho Kho since 1964 – as a player, as a coach, and now as the General Secretary. What I’ve observed is that to grow and advance any sport, we need such registration drives.”
The initiative leverages the power of social media and digital platforms to create a comprehensive database of aspiring Kho Kho players. “The biggest advantage is that when one student joins, their friends also join us, and then it extends to their families, continuing a never-ending connection,” Tyagi explained, highlighting the program’s potential for exponential growth.
KKFI President Shri Sudhanshu Mittal shares his ambitious vision, “As India sets its sights on hosting the 2036 Olympics, we’re committed to elevating Kho Kho to Olympic standards. This registration drive is more than just building a database; it’s about creating an ecosystem that will nurture future champions and take this Indigenous sport to the global stage. We aim to make Kho Kho not just India’s pride, but a sport that captures the world’s imagination.”
The federation ensures that registered students will receive regular updates about playing opportunities, potential career paths, and other benefits through their digital platform. This comprehensive approach aims to create a sustainable pathway for young athletes while preserving and promoting India’s sporting heritage.
As of now, Argentina have joined the countries that confirmed their participation in the upcoming World Cup. With the World Cup around the corner and the grassroots program gaining momentum, Kho Kho stands at the threshold of a new era, ready to transform from a beloved local sport into a global phenomenon.
The Kho Kho Federation of India (KKFI) is the national governing body for Kho-Kho in India with Shri Sudhanshu Mittal as the President of the organisation. All the state associations are affiliated to the National Federation which conducts the National championship for Men, Women and Junior classes every year. Ultimate Kho Kho (UKK), a franchise-based Indian Kho-Kho league, is hosted in collaboration with KKFI each year.
