Bengaluru : Destination Kenya is all set to attract Indian Outbound Tourism with slew of initiatives planned for the upcoming season.
During the Magical Kenya Road show here there was high-level delegation from KTB along with leading DMC’s, Hoteliers, Tour Operators & service providers from the Kenya Travel Industry, along with Kenya Airways, organised presentations and explored exciting opportunities to collaborate, tapping the high potential india market.
Giving data officials highlighted that KTB in 2022, the arrivals into Kenya from the Indian source market recorded a growth of 93.2% from 42,159 in 2021 to 81,458 in 2022.This is a recovery of 67% compared to the 2019 performance of 120,893. KTB is also planning to sign new business deals in the Indian market as Kenya Tourism leads travel trade members to this year’s Outbound Travel Mart (OTM).
Kenya Tourism Board (KTB) acting CEO John Chirchir says OTM is giving Kenya an opportunity for re-entry into the Indian market that was severely affected with travel because of Covid-19 pandemic. “India is one of the markets whose travel were negatively impacted with the Covid-19, we are now making a physical presence in the market after about 2 years of absence, and we hope to reap big from the fair,” he added.
Chirchir says the growth is a positive indication that the tourism business in India is on the right track to recovery even as KTB rolls out key promotional and marketing campaigns in the market. “These are part of our many initiatives to bring the market back to its performance recorded before the covid-19 pandemic. Attributes such as ease of access and connectivity, all-weather season as well as tourism offering that cut across all the segments have continued to pull Indian travelers to Kenya,”said the CEO .
Last year, KTB hosted a familiarization trip in Nairobi for India’s leading travel companies, launched joint promotional campaigns with marketing companies such as FCM Travel Solutions India and Yatra to build traveller confidence.
