Tech Mart aids SMBs in their digital transformation journey through tech solutions, tools and on-ground consultations tailored to their unique needs and business challenges
Delhi : As small and medium businesses (SMBs) increasingly adopt technology to transform their businesses, Microsoft remains committed towards empowering them in their ability to innovate and succeed in today’s digital economy. In line with this commitment, Microsoft and Tech Data, A TD Synnex Company, are hosting the third edition of Tech Mart in Chennai on March 24, 2023.
Tech Mart in Chennai will serve as a one-stop window, offering one-on-one expert consultations, solutions showcase and technical sessions to help organizations reimagine their business with technology. Through these interventions, businesses will be able to experience tools and solutions that can help them better manage resources, processes and operations to drive optimization, efficiency and productivity. The event will showcase solutions that can help businesses migrate, manage and optimize applications, infrastructure and data on Cloud, improve their security posture, enhance productivity and collaboration as well as gain insights into solutions across HR, Operations and Customer Relationship Management.
Tamil Nadu has the third-largest number of Micro, Small, and Medium Enterprises (MSMEs) in India, constituting a significant 8% share and hosting approximately five million thriving enterprises. The state continues to take several steps to improve the ease of doing business and create an investor-friendly climate to promote investments in the MSME sector. The opportunity to unlock technological prowess for these businesses to scale and succeed is clearly tremendous. This is also a clear outcome of the Microsoft SMB Voice and Attitudes to Technology Study 2022, which revealed that SMBs in India are the most optimistic about future cloud adoption, with 27% of SMBs in India being all or mostly cloud based – a percentage that is expected to be global average in 2-3 years.
“At Microsoft, our constant endeavor is to empower businesses with the right technology so they can Do More With Less. Initiatives such as Tech Mart are aimed at showcasing the possibilities that technology can unlock for organizations by meeting their unique needs, addressing their business challenges, and empowering them in today’s digitally empowered economy. As Tamil Nadu continues to create an environment for MSMEs to grow and succeed, Microsoft along with our partners, is focused on supporting these businesses in their digital transformation with technology solutions that are secured, affordable, easy to deploy and use,” said Samik Roy, Executive Director, Corporate, Medium and Small Business, Microsoft India.
The previous editions of Tech Mart, held in Ahmedabad and Pune, received a tremendous response, reaching an audience of over 45,000 and multiple solutions by ISVs to drive digital acceleration of SMBs.
As a trusted technology leader, Microsoft enables more than 200,000 SMB customers in India. Through its network of over 17,000 partners across the country, Microsoft helps SMBs by ensuring that they have the flexibility to plan, purchase, deploy, and manage their entire IT roadmap throughout their digital transformation journey.
