By Dominick Rodrigues
MyyTake Group and Rhiti Sports are jointly investing in the grassroots sports eco-system of India to democratize sports at the base level and will use various online and offline tools to create content and build communities, by engaging audiences with a superlative user experience.
Highlighting India’s ‘unlimited talent pool,’ Arun Pandey, Chairman and Managing Director, Rhiti Sports, and Board member of the JV, said “Our years of experience in identifying and managing sporting talent will help us raise the bar of Indian Sports.”
Noting that the focus would be on pushing the envelope on popularizing sports in India, at every level, Saurav Banerjee, Founder and Managing Director, MyyTake Group commented “Talent discovery will happen by providing on-ground and online resources around and in support of the sporting biosphere.”
The Rhiti Group, which has evolved as India’s fastest growing conglomerate in the world of sports marketing, celebrity & talent management and films & entertainment, is a fully integrated sports marketing and management company offering athlete representation, sports asset management &marketing, event management, media rights distribution, sponsorship, and consultancy services. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav.
MyyTake is a tech start-up that is building next-generation platforms for the digitally young. It aims to empower the youth with technology to unleash their creativity. Leveraging the best of technology through AI, ML, and Games, MyyTake aims to disrupt and innovate new media formats and their consumption to enhance interactivity among users, create online communities and user-generated content.
