Mumbai: Salesforce announced a strategic collaboration with Tata Play to accelerate relevant and customized experiences to its Pan-India user base.
Tata Play is India’s leading direct-to-home and content distribution company.
Arundhati Bhattacharya, chairperson and CEO, Salesforce India, said that the company helps its customers deliver seamless, unified and personalized interactions across multiple touchpoints, creating a harmonius omnichannel experience.
“Salesforce continues to lead AI innovation, introducing solutions like ‘Agentforce,’ an advanced layer on the Salesforce Platform that enables companies to deploy AI-driven agents capable of autonomously executing tasks across business functions,” she said.
“Our partnership with Tata Play marks a significant step in leveraging the transformative power of Generative AI and data-driven insights to deliver hyper-personalized, meaningful interactions,” She said, adding “Together, we aim to set up new benchmarks in customer engagement and help Tata Play accelerate its digital transformation journey, creating lasting value for its subscribers across the nation.”
Harit Nagpal, CEO & managing director, Tata Play Ltd, said that the company is accelerating its digital transformation journey by implementing Salesforce Data Cloud, Marketing and Personalisation, and Tableau – reinforcing its commitment to becoming a data-driven, customer -centric organization.
“By leveraging Salesforce’s AI-powered solutions, Tata Play will unify customer data across its DTH and OTT platforms – including subscriptions, interactions and viewership patterns — creating a comprehensive single view of its customers to enhance targeting, optimize campaigns and deliver seamless, personalized experiences across platforms.”
