Bengaluru: In an era where time is the most precious commodity, Samsung, India’s leading consumer electronics brand, has once again proven its commitment to innovation and consumer satisfaction. Today, the company unveiled a groundbreaking range of 10 large-sized, AI-powered front load washing machines, designed to redefine laundry care for Indian households. This new line-up promises to make laundry less of a chore and more of a seamless experience, blending cutting-edge technology with convenience
The new washing machines come in a 12 Kg size, perfect for Indian families who need to wash larger loads. Whether it’s bulky blankets, heavy curtains, or traditional sarees, these machines can handle it all in one go. With a starting price of INR 52,990, these AI-powered machines are not just about capacity but also about performance, style, and energy efficiency
Bespoke Design meets advanced Technology. Samsung’s latest offerings are not just functional; they are a statement piece for modern homes. The sleek Bespoke design with a Flat Glass Door adds a touch of elegance, making the washing machine a perfect addition to any contemporary space. But it’s the AI features that truly set this range apart.
The machines are equipped with AI Wash, AI Energy Mode, AI Control, and AI Eco Bubble—each designed to make the laundry process smarter and more efficient. As Saurabh Baishakhia, Senior Director of Digital Appliances at Samsung India, explains address media during launch, “Indian consumers are looking for new-age digital appliances that deliver best-in-class wash performance with minimum effort while saving energy and time. Our new 12 Kg AI-powered washing machines enable consumers to wash bigger laundry loads in one go, allowing them to ‘do less and live more’.
What truly makes these machines revolutionary is their ability to learn and adapt to the user’s habits. Leveraging 2.8 million big data points, Samsung’s Bespoke AI washing machines offer personalized wash options through the SmartThings App. This app not only optimizes wash cycles but also monitors energy usage, helping consumers save up to 70% on electricity bills.
The AI Wash feature, for example, uses advanced sensors to detect fabric weight, softness, and soil levels, ensuring the perfect amount of water and detergent is used. The Auto Dispense function eliminates guesswork, automatically releasing the ideal amount of detergent and fabric softener for each load.
With the integration of the SmartThings App, managing laundry has never been easier. Users can control and monitor their washing machine remotely, adjust settings, and even get notifications to prevent laundry mishaps. Whether you’re on the go or just busy at home, SmartThings ensures that your laundry fits seamlessly into your lifestyle.
The AI Control feature learns your preferred wash cycles and suggests them for future loads, while SmartThings Clothing Care allows users to create and save custom cycles. Plus, with SmartThings Home Care, you can monitor your machine’s performance, receive maintenance tips, and troubleshoot issues—all from your Galaxy device.
