New Delhi : Tata CLiQ, one of India’s leading e-commerce destinations, rebrands as Tata CLiQ Fashion in a move to champion a fashion-forward approach. With this transition, the brand repositions itself from a horizontal marketplace to a specialised vertical platform, focusing on fashion and lifestyle across categories like apparel, footwear, watches, accessories, beauty, gadgets, and home. Along with a complete visual redesign, the platform has introduced a new brand manifesto, packaging, and refreshed both its app and web experience to appeal to consumers looking for the best in fashion.

The new brand identity symbolises the platform’s transformation, positioning it as a fashion e-commerce destination. Focused on reimagining fashion, the platform seeks to empower consumers to find their voice, identity, and tribe, all while delivering excellence, driving innovation, and leading with responsibility.

As part of the rebranding, the platform has unveiled a striking new logo. With its vibrant Rose Pink and Cerulean Blue colour palette, the logo delivers a dynamic appeal that resonates across generations. The typeface of ‘Fashion’ captures the boldness and sharpness of ‘TATA’ alongside the smooth, rounded form of the ‘CLiQ’ logo, giving it a modern and sleek look.  Every consumer touchpoint, from the app and website to the packaging, will reflect this refreshed visual brand identity. Gopal Asthana, CEO of Tata CLiQ, said, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way.