Bangalore : Bajaj Allianz Life, one of India’s leading private life insurers, organized the 4th edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organization’s (ISRO) remarkable achievements with Chandrayaan and the Solar Mission, Aditya L1. The on-ground Plankathon event was a culmination of the Company’s hugely popular campaign #PlankForAces that invited Indians to come together to thank the brilliant scientists at ISRO, by uploading their video of holding the abdominal plank.
The Plankathon event in Bengaluru also brought in a team from ISRO scientists led by N Sudheer Kumar, Director, Capacity Building & Public Outreach, ISRO, HQ. Popular bollywood actress Taapsee Pannu, who has several popular Hindi movies under her belt including Mission Mangal and most recently Dunki championed the entire Plankathon event on ground. Tarun Chugh, MD & CEO, Bajaj Allianz Life Insurance, were also present along with actress Pannu. Guinness World Records adjudicator declared Bajaj Allianz Life Insurance as a new GUINNESS WORLD RECORDS title holder for largest online video album of people holding the abdominal plank position. #PlankforAces saw 5,194 videos being uploaded by people from all segments.
Taapsee Pannu, commented, “The #PlankForAces movement was especially close to me and was equally inspirational as it was such a unique campaign on fitness that brought so many people together, as it was an opportunity to thank our scientists from ISRO! I congratulate Bajaj Allianz Life Insurance on their fourth edition of Plankathon and for their new GUINNESS WORLD RECORDS title I hope everyone who planked today, or uploaded their videos for #PlankForAces, continue their health and fitness movement and many more join as well for us to be a healthier and more vibrant community.” She added.
Taapsee Pannu led the on-ground event of #PlankForAces of Bajaj Allianz Life Insurance not only because of her immediate association with the popular Indian movie Mission Mangal, but also for the fervour and enthusiasm that the actor brings to all her roles. She has played the lead in several movies across genres that either have a flavour of strong message for the society, being independent, fitness or of sports. These attributes made her the prime choice to lead the fourth edition of Bajaj Allianz Life Insurance’s flagship event Plankathon, which was designed to promote India’s uniqueness as well as health and fitness amongst the citizens.
