Bengaluru : Varchas, a product of Shankar Distillers out of Troy, Michigan, announced former west indies cricket legend Sir Vivian Richards as the brand ambassador for their premium products.
Varchasvi Shankar,CEO, said addressing media that Varchas takes pride in producing high-quality products that embodies the rich heritage and craftsmanship of the distilling industry. The association with Sir Vivian Richards, a personality admired and respected by millions, will further establish the brand as a symbol of perfection and excellence in the world of spirits.
Shankar Distillers were established by Varchasvi Shankar, a serial entrepreneur, and the CEO of the global technology company V2Soft, a 25 year old company. In 2022, a remarkable partnership blossomed during a Cricket Legends event in Michigan when he and the iconic Sir Vivian Richards joined forces. Together, they are not only dedicated to building the Varchas brand but also actively contributing to charitable causes in Antigua, the United States, and India. While Sir Viv supports Renal Society, Varchas has been supporting Wildlife Conservation Foundation in India. We are thrilled to welcome Sir Vivian Richards to the Varchas Moments family.
His dedication, charisma, and passion perfectly complement our commitment to crafting exceptional moments. Together, we aim to create memorable experiences for our consumers and take our brand to new heights, said Varchasvi Shankar, President and Founder, Shankar Distillers and V2Soft.
Sir Vivian Richards shared his excitement about the partnership, saying, “I am honoured to be a part of the Varchas family. Just as I have strived for excellence in cricket, Shankar Distillers is committed to excellence in the art of distillation. I look forward to representing a brand that shares my values of perfection, dedication, and a relentless pursuit of greatness. My mission is to support social causes in my home country of Antigua and Barbuda and this partnership would allow me to contribute to various initiatives such as supporting Renal Society this year”, he added.
