NEW DELHI: Telecom major Vodafone has launched a new initiative, offering free 10-minute talk time to customers whose conversations get “interrupted” for any reason.

“Under Vodafone Delights bonanza – free 10-minute talk time (will be given) to all customers whose conversation gets interrupted for any reason,” Vodafone India said in a statement.

To avail the benefit, customers will have to SMS ‘BETTER’ on 199 and the 10-minute talk time will be credited, it added. Customers in the country have been facing the menace of call drops across operators. The government has held meetings with operators and issued instructions to improve the situation. “Each conversation on our network is important and must carry on uninterrupted. At times, however, conversations do get interrupted. To continue such conversations, we are offering 10-minute talk time benefit, no questions asked,” Vodafone India Director (Consumer) Sandeep Kataria said. However, the credit can be availed once during the month long offer period and is applicable only within the same circle on Vodafone to Vodafone calls. For prepaid customers, the free minutes will be valid till next day midnight and for postpaid customers, till the end of the billing cycle. Vodafone’s rival, Airtel today launched an unlimited voice-calling for postpaid users for Rs 1,199 onwards. Earlier this week, Vodafone had also come out with promotional schemes offering up to 67 per cent more data of 2G, 3G and 4G services at same price during this month. These announcement come ahead of the impending launch of Reliance Jio’s 4G service. Reliance Jio launch is expected to cause a massive disruption in pricing of data and voice-calling services.–PTI