Bengaluru : Iconic denim and lifestyle brand Wrangler announced the opening of its first flagship in Bengaluru. The store is a significant milestone for Wrangler’s expansion in India. With this store, Wrangler continues to elevate consumer experience through technology innovation, customized shopper experiences and a wide product assortment for the Indian consumers.

This said to be  the largest store of Wrangler® in India. The Wrangler® store  offers the newest range of fits for both men and women in line with the latest trends, and premium collections and collaborations. This includes the special Wrangler x Smriti Mandhana that features handpicked pieces that stick with consumers through thick and thin, symbolizing resilience and growth through the Ride of  Life! At the heart of the store is India’s first ever Augmented Reality (AR) mural by a fashion brand in India.

ace turtle is the exclusive licensee of Wrangler® in India. Commenting on the launch, Nitin Chhabra, CEO, ace turtle said, “We are excited to launch Wrangler®’s first flagship store in Bengaluru. It will allow us to engage with Wrangler®’s consumers who are looking to create a style statement and connect with one of the most-loved apparel brands in the world. At ace turtle, we have been able to leverage our extensive omnichannel commerce expertise and unique technology-driven operating model to scale Wrangler®’s business in India significantly. We aim to expand Wrangler®’s retail footprint and reach across the country and take the brand to millions of Indian consumers via the webstore and the chain of offline retail stores being set up across the country.” He said.